About

I went to a school where six-year-olds scheduled their own day.

And no contract was done until it was 100% correct. I’ve been training people to decide ever since.

I believe no one is coming to develop you. You develop you. And I am not afraid to proclaim it.

I am uncompromising when it comes to done meaning correct. A contract stays open until the work is right. I learned that in grade-school homeroom class, and I never unlearned it.

People turn to me for the path from point A to point B — strategy, direction, the next right move — and I never disappoint.

My non-negotiables in business and life are honesty and ownership. I don’t compromise on the first. I don’t hand off the second.

My people are deciders. They move without complete information. They have a sense of self, they think clearly, and I can spot them miles away.

It doesn’t matter to me how big the room is, as long as the people in it are ready to decide.

I am on a mission to make small businesses and working people legible — to machines, to markets, to the people looking for them.

Hanging out with me will make you a decider.

I want to exit this world a gate-opener, in a world full of gatekeepers.

I go to bed every night with the satisfaction that somebody decided anyway today.

My stance on owning your own development offends people at times. The blame belongs to the system that made waiting feel safe.

I will not rest until being found is like the river — open to whoever shows up.

I don’t believe in waiting to be picked.

It infuriates me that the new public square opened with a toll booth already installed.

S.R. Prater

Author of SEEN: How Small Businesses Get Seen, Found and Chosen in AI Search — #1 Amazon New Release, catalogued by the Library of Congress — and How Hiring Systems Read You: A Step-by-Step Reset for Professionals in Transition. Her work has appeared on AP News, Bloomberg Terminal, and across the USA TODAY Network.

Her background spans government acquisitions, recruiting, corporate training, secondary education, and technology. Certified AI Coach. Certified Business Advisor.

She works with small businesses and mid-career professionals on one skill AI will never take off your plate: deciding.

As Seen On

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